I grab as much information as possible, especially when it’s about writing and content #marketing. I have to go through my email subscriptions about twice a month – once to catch up, then a second #time to selectively unsubscribe. I also pick through search engines looking for common threads. This helps me verify the information I want to pass on, but it has its downside. I’m reading one cautionary headline after another. While finding authoritative sources is necessary, I have a feeling that doing so might damage the healthy self-esteem needed for success.
Those headlines do the job, though. They get your attention, but they don’t create the healthiest mindset. Have you ever counted the number of warnings you see each day? One morning – before finishing my coffee, mind you – I saw:
- A post from Jeff Bullas called “10 Content Marketing Mistakes That The Amateurs Make“
- A LoginRadius blog post called “12 Mistakes Content Marketers Shouldn’t Make in 2015“
- The Content Marketing Institute had “Experts Share Visual Content Mistakes to Avoid“
- Forbes chimed in with ” 5 Mistakes You’re Making With Your Content Marketing Strategy“
- Tweak Your Biz’s contribution lightened things up with “3 Content Marketing Mistakes You’re Probably Making But Shouldn’t“
Those are just the first five and I was verifying only one tip! All are great list articles, but can you see how they might trigger stress in readers?
Look, we all make mistakes or have practices that the pros might disagree with. However, successful #freelancing demands a healthy self-image. Protecting our confidence might mean limiting the number of “warnings” you read each week. Otherwise, the stress can cause well-managed #health challenges to suddenly flare, you might start to dread blogging and, worst of all, you might stop promoting your articles or looking for better-paying gigs.
[bctt tweet=”You already have an important, mistake-ending tool. Want to know what it is?”]
While avoiding mistakes is a good goal, we are only human. Managing mistakes, before they become roadblocks, seems a healthier path than the neurotic perfectionism that fear of failure feeds. Instead worrying about making mistakes, you can:
- Use those mistakes in future posts. Sharing your imperfections and vulnerabilities makes you more human.
- Find the humor, then move on. You can keep the joke to yourself, but finding the funny side of difficult discoveries keeps you from entering the self-hatred zone. I have a friend who whispers “minion” when her people poke fun at her errors. Yes, she sees walking Twinkies.
- Avoid repeating the mistake. Find #tools that help you avoid repeating the error, or change the process that generated the mistake. Doing so helps you feel that you can handle just about anything life throws at you. Your corrections could become profitable products!
- Apologize, then move on. I learned how to apologize from the Rebecca of Sunnybrook Farm books. When unfairly forced to apologize, Rebecca decided to craft the absolute best apology she could. A great lesson from a book for little girls. (If I’m thinking of the wrong book, I’m sure someone will point out my error.)
- Limit yourself to reading a specific number of those “warning” headlines each month. I find that I can handle 3 a week, and no more. Your number might be higher or lower, but try to stay below 10.
Use a Schedule, Save the World
- Get some graph paper, some painter’s tape and a pencil or pen.
- Make a two-week schedule from a two column table, with one column for half hour time slots ( 1:00, 1: 300, etc.) and the other for tasks.
- Make copies of your schedule to scatter around your house. Using the painters’ tape, stick copies of your schedule on your office, refrigerator and bathroom doors. Use ny surface that friends and/or family can’t miss seeing.
Come back here in a week and enter your results as a comment! We all want to know if scheduling helps lower your mistakes, makes life more orderly, and anything else you can share!
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Copyright 2015 Insanity's Daughter